Nike X Serato
This collaboration solidifies the connection between hip-hop/music and sneakers. To me, DJing and sneaker collecting were always synonymous. Before the digital age and Serato, DJs would go to their local record stores and dig for rare records. Sneaker heads go to boutiques and small mom and pop stores to get their hands on the hottest shoes. Shoes you can't find at your mall retailers. Next time you go to a party, check out the kicks the DJ is wearing.